Marketing Expireds

Marketing Expireds


It would seem that marketing a property that has previously been listed would not be any different than marketing a new listing.  However, expired listings offer several challenges and considerations.


Timing: 
Is it best to go right back on the market or to wait awhile?  The answer depends on a number of factors including the sellers timeline, time of year and how long the property has been on the market.


Staging:
Can the property be marketed "as is" or do changes need to be made to improve saleability?  As an accredited staging professional, Deborah will assist in determining staging.


Price Adjustments:
Many times the new listing will involve a price adjustment.  How can the change be best communicated to buyers and agents?  In addition, when the "for sale" sign was removed, people may have assumed the property had sold.  New marketing efforts will need to show that the property is both available and at a more attractive price. 


Refresh the Listing:
Whenever a property is on the market a while it can become "shop worn" and be passed over by agents and buyers.  What can be done to make the listing appear new and exciting?


Target Marketing:
What marketing can be done to reach buyers that may not have known the property was for sale?  Are there specific demographic and geographic groups that would be likely buyers for your property?


To get your home SOLD for top dollar, contact
Deborah Arends & Associates at 206-779-4404
deborah@deboraharends.com

 

Contact Information

Photo of Deborah Arends & Associates Real Estate
Deborah Arends & Associates
RE/MAX Northwest Realtors
300 NE 97th Street
Seattle WA 98115
206-779-4404
Fax: 206-522-6214